The challenge of being found has never been more relevant for small business owners, particularly in Sydney where competition is fierce and customers are shrewd. For most businesses, reaching the local market and building a loyal customer base close to home is the key to success, and failing to do so sees many small businesses fold each year.

That’s where search marketing comes in.

What is search marketing?

Search marketing is the process from which businesses gain traffic, and therefore visibility, to their website and business through search engines like Google, Yahoo and Bing. Google is the king of search engines, so most Search Marketing is focused around ranking well on it for certain keyword searches relating to your business. Now, search marketing is about SEO, or search engine optimisation, which is earning free traffic by optimising your website, as well as SEM, or search engine marketing, which involves buying traffic through paid search listings.

Why do you need search marketing?

Simply put, without search marketing having your business found online by customers who are actually looking for it is a slim chance. You’re relying on random luck more than anything else, and for small businesses, you aren’t giving yourself a chance to stand out from the crowd.

With a solid search marketing campaign, encompassing both search engine optimisation, particularly Local SEO, and search engine marketing, your business is more likely to be found by the right people. These are potential customers who are searching for the products or services that you’re offering and being sent to your website through their searches. Search marketing is the perfect way to reach your local market, and really increase your chances of success.

How can Hello Local Media help?

There are so many detailed parts to a successful and ongoing search marketing campaign, that it’s little surprise few businesses choose to undertake the task alone. Instead, they pass their money to the professionals, like Hello Local Media. The expert search marketing team at Hello Local Media can take care of all the different aspects of Search Marketing, from SEO and Local SEO, SEM (Adwords, YouTube Ads, Remarketing) and even Google Places. The team also helps you to develop a strong search marketing strategy aimed at improving your website’s conversion rate and success in the long term.

Essentially, Hello Local can take care of it all, which means there’s no reason to delay. Get in touch with us now about how we can take your business to the next level with search marketing.