Anybody operating a small business in the age of the Internet has probably heard about search engine optimisation, or SEO, but hearing about SEO and applying it to your business are two entirely separate things. For small business owners in Sydney, SEO is one of the most powerful tools they can harness towards success, but many simply don’t understand what it is, how it will help their business, or who to see in order to get started. That’s where the team at Hello Local Media come in.

What is search engine optimisation?

Search engine optimisation is a multi-faceted thing, but you don’t need to be an expert to understand the basic premise. Essentially, SEO is what we call any behaviour or activity by businesses that works to improve their search rankings, or where they appear on a search engine like Google.

Google is the king when it comes to search engines, so most SEO focuses its attention on Google’s algorithms. These are mathematical systems that help the engine to rank pages on the internet based on what you’re searching for. The search results that Google displays are to pages it believes are both relevant to your search terms, and authoritative, or credible. Authority is measured in a number of ways, but usually by analysing the volume and quantity of links to that page from other pages.

Why do I need search engine optimisation?

Now that you have a basic understanding of search engine optimisation, you’re probably wondering why you need it for your small business. SEO can do an enormous number of things for your business, but when we come down to brass tacks the process is primarily about improving the visibility of your business online. The Internet is a big place, and it can be hard to stand out from the crowd. This is particularly true for small businesses, who are often trodden over in search rankings by businesses just because they are larger or have been established online for longer.

With a strong search engine optimisation strategy, your small Sydney business becomes more visible to the people who matter: your customers. SEO can help you appear on the first page for keywords that are relevant to your business, driving more people to your website, and thereby increasing your website’s conversion rate. Basically, SEO helps you get ahead.

How Can Hello Local Media Help?

It might be easy enough to explain search engine optimisation, but putting it into practice is something different. Most small businesses simply don’t have the knowledge or the time to run their own SEO strategies, which is where the expert team at Hello Local Media can help. Our specialty is SEO, and with it, we can help your small Sydney business reach the local market, rank on the first page for targeted keywords, and improve the overall conversion rate of your site. Unlike other sub-standard SEO providers, we guarantee our methods. There are no lock-in contracts and we will not charge for months where businesses are not getting results.

SEO can make an enormous difference to your small business, so get noticed today by getting in touch with Hello Local Media.