A simple google search on any given topic can give you lots of information, but by taking a glance at just how many pages your search generated will tell you one thing for sure. The internet is big. Infinitely, mind-bogglingly big. Amongst all the information, advertising and cat videos, there are businesses just like yours. So how do you make sure your small business stands a chance amongst all that?
What is search engine marketing?
Search engine marketing (SEM) is a type of online marketing which aims to improve and increase a website’s visibility when searched through paid advertising campaigns. This is essentially creating a targeted drive of relevant traffic to a business’s website.
Why you need search engine marketing?
Search Engine Marketing is a way to improve your online presence so that your potential customers can easily find your business amongst everything and everyone else on the Internet. This is possible by identifying a set of keywords that reflects what your business is and what you do but are also likely to be typed into a search engine by a potential customer. This means that when someone searches for those keywords, your business is more visible, and more likely to be clicked on.
With this method of marketing, you pay per click (PPC), which means that you are only charged when someone clicks on your website. You set a budget that fits into your marketing plan, and then you will only pay for the website clicks you receive. The keywords can also be narrowed to those searched in a specific geographical location to ensure that you are only targeting customers in a location that is relevant to your business.
This may sound complex, and it certainly can be, but never fear- it’s our specialty. We offer professional, affordable search engine marketing specifically for small businesses, as part of a strategic search marketing plan.
So, what exactly can we do for you? Working with Google, YouTube and Bing, we make sure that no matter where your potential customers go online to find services, they find you. Using SEM you can reach out to your local market, and as a result you receive immediate, targeted results. We help you improve your websites conversion rate, turning customer searches into website traffic, and website traffic into paying customers and money in your pocket.
How we can help your business?
Our cost-effective solution to your business getting lost somewhere on the third Google page is also improved by the added benefit of no lock-in contract. So, we can help you for as long as you need, no long term commitment, no pressure.
If you want your business stand out from the crowd, get in touch with the expert team at Hello Local Media. We would love to chat with you about how we can help you effectively target your customers to reach your business goals.